StayCozy

The client’s request was an elegant, functional online store that conveys the brand’s “cosy” identity and lets visitors find products by style, purpose and material. I aimed to balance aesthetics with sales efficiency: a shorter path to purchase, clear product presentation and easy administration.

I created a clean, minimalist design that emphasises the brand’s warm visual tone and lets the products speak for themselves. I implemented all the features needed to make the buying process intuitive:

• Product filtering by category, colour, material and price range
• A discount management system (promotions, coupons, automatic discounts)
• Payment integrations (convenient and secure payments)
• Courier options and order tracking
• Abandoned cart reminders that encourage customers to complete the purchase
• Newsletter subscription and integration with marketing tools
• SEO measures and speed optimisation

I worked on the project from scratch, from UX sketches in Figma to building the complete WooCommerce store. I made the design responsive, so it is comfortable on mobile and desktop. I paid a lot of attention to small but important details: quickly loading product images, clear call-to-action buttons and a simple review and checkout process. I also configured the admin interface so the client can easily manage products, discounts and more.

StayCozy got an aesthetic online store that encourages sales. Buyers appreciate the clear product structure, the convenient filtering and the quick checkout. Thanks to the SEO work and technical improvements, the site’s visibility in organic search began to grow, and abandoned cart conversions improved thanks to the reminders and discount campaigns.