1. What cookies are
Cookies are small text files that a website saves in your browser. They let the website remember your choices and, with your consent, collect statistics about how the website is used.
2. How consent works
The first time you visit the website, a cookie banner is shown. In it you can choose “Accept”, “Decline” or “Settings”, where you can switch analytics and marketing cookies on separately. Until you choose, only necessary cookies are used. Google Analytics and Google Ads work in Google Consent Mode during that time: they set no cookies and send only anonymous signals without cookies. Meta Pixel and Microsoft Clarity are not loaded without consent.
You can change or withdraw your choice at any time by clicking “Cookie settings” at the bottom of the website or . When you withdraw consent, analytics and advertising cookies are deleted.
3. Which cookies I use
Necessary cookies
Required for the website to work and to save your choice. They do not need consent and cannot be switched off.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
cookie_consent | gbareikis.lt | Saves your cookie choice so the banner is not shown every time. | 12 months |
Analytics cookies (only with your consent)
Help me understand how visitors use the website: which pages are visited, how people browse, where difficulties arise.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors by a random identifier. | 2 years |
_ga_ZPFEMLTT9Z | Google Analytics | Stores the visit (session) state. | 2 years |
_clck | Microsoft Clarity | Stores the Clarity user identifier and settings. | 1 year |
_clsk | Microsoft Clarity | Combines several page views into one visit. | 1 day |
CLID | Microsoft Clarity (clarity.ms) | Recognises whether you are visiting for the first time. | 1 year |
MUID | Microsoft (clarity.ms, bing.com) | A unique browser identifier used in Microsoft services. | 1 year |
ANONCHK | Microsoft Clarity (clarity.ms) | A technical Clarity cookie that links identifiers. | 10 min. |
SM | Microsoft Clarity (clarity.ms) | Links Clarity identifiers across domains. | Session |
MR | Microsoft (bing.com) | Indicates whether the MUID identifier needs to be refreshed. | 7 days |
SRM_B | Microsoft (bing.com) | A unique browser identifier used in Microsoft services. | 1 year |
Marketing cookies (only with your consent)
Help me assess whether Google Ads and Meta (Facebook, Instagram) advertising brings visitors who later send an enquiry.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Measures advertising conversions (for example, an enquiry after an ad click). | 90 days |
IDE | Google (doubleclick.net) | Used to measure advertising effectiveness and to show ads. | 13 months |
test_cookie | Google (doubleclick.net) | Checks whether the browser allows cookies. | 15 min. |
_fbp | Meta (Facebook) Pixel | Distinguishes browsers so that Meta advertising results can be measured. | 3 months |
fr | Meta (facebook.com) | Used to show Meta advertising and measure its effectiveness. | 3 months |
Google Tag Manager does not set cookies itself; it only loads the tools listed above according to your choice. Third-party providers may change the lifetimes and names of their cookies, so their details may differ.
4. Third-party privacy policies
5. How to manage cookies in your browser
You can also delete or block cookies in your browser settings. If you block all cookies, some website functions, such as saving your choice, may not work.
6. More information
How personal data is processed and what rights you have is described in the privacy policy. Questions about cookies? Write to info@gbareikis.lt.